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Digital Marketing Course

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Digital Marketing Course To Make You A Pro Digital Marketer

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This is an online digital marketing certification course like no other!

We at Digi Upgrade have carefully curated this online digital marketing course with exciting modules and specializations so that our students can have a holistic learning experience of the most in-demand digital marketing skills. You’ll have our complete guidance from the moment you enquire till the day you graduate as a successful digital marketer. So, don’t think twice & make the decision right away!

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  • Official partners of Google & Meta
  • Transformed the lives of 100+ students
  • 100% guaranteed placement assistance
  • Placed students in top companies globally
  • Industry recognized certifications
  • Internship with ₹5000 cashback
  • Work with real time projects
Learn with the expert of Gravi Digital and know what is the exact companies wants. Enroll Now
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Designed For Enthusiasts From Every Stream

Students/Freshers

Start your career in one of the most promising fields in the industry, Digital Marketing. Join our 3000+ Digi Upgrade alumni who got placed in some of the top companies with an average salary of 7.2LPA.

Professionals

It’s time to leave behind your old job and begin something that will harness your creativity. Switch your career and step into the promising world of Digital Marketing that ensures growth and immense scope.

Agency Owners

Are you an agency owner looking to grow your brands digitally in every possible way? More than 4.6 billion people are connected online in some way or the other. Learn how to leverage them effectively!

Coaches

Hey trainers, we will teach you how to find people who want to learn! With the right digital marketing means, it is time for you to increase your enrollments and take your coaching business to the next level.

Homepreneurs

You don’t have to step out of your house to learn and earn! Here’s an opportunity for homepreneurs to upskill in all the necessary modules of digital marketing and generate a great source of passive income..

Freelancers

The more skills you equip yourself with, the more diverse can be your freelance portfolio. Pitch and get a lot of national and international clients and generate steady income by learning the right digital skills.

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Differences That Make Our Course Special

  • Live & interactive sessions by industry experts
  • Feedback sessions with trainers after every class
  • 97% course completion rate by students
  • Guest lectures from industry leaders
  • Learn how to build your own website
  • Access to digital marketing course material and premium tools
  • Chance to connect with like-minded people in your industry
  • Learn automation & build landing pages
  • Learning based on implementation
  • Guaranteed paid internship with echoVME Digital
  • Ad budget allocation for Google and Facebook ads
  • Conducive and supportive ambience
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Digital Marketing Certifications That Make You Standoutt

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  • Introducing Founder
  • Things in Digi Upgrade
  • Introduction to Digi Upgrade
  • Goal card
  • Practice Projects
  • Agency Formation
Here you understand the uniqueness of a given brand, and owning those niches is the best way to differentiate your brand. It gives your a clearer idea of who your competition is. This module will help you pick up the best strategies for your business and place your brand in front of the right audience.
  • You will learn to discover your niche using our templates
  • Accelerate growth by attracting your best customers like nectar attracts butterflies
  • Create a winning personal brand strategy that aligns with your client’s ultimate goal
  • Polish your social media role and optimize your bio to drive maximum traffic
Content had come a long way from the early days of printing. With present-day SEO, ads, and digital marketing, writing is the most effective way to put your brand on the digital marketing pedestal. With content writing, you can improve audience interaction and increase retention as well. Here’s what you will learn:
  • Basics of Content Writing and how it contributes to your website?
  • What is SEO-based content writing?
  • Content Research and Planning
  • Keyword research and its density
  • How to insert the right keywords at the right places in your content Flow & Coherence
  • Understanding various online content tools
  • What is Plagiarism and how to avoid it
  • Monetizing your writing
  • What are keywords and their types
  • How to write a blog
Crafting a Successful Social Media Strategy. 10-step framework to crafting a successful Social Media strategy. Building Content That is Inherently Shareable Creating Content for multiple platforms. Generating content ideas and building a plan. Effective Content Distribution
Do't wait for Graphic Designer. Just Login and post Creative, Image, Video, Learn baisc about
Canva, Phtoshope, Adobe After Effect
Increase conversion rates on any landing page you work on by designing high converting landing pages from scratch. Make your landing pages more compelling and effective by using psychological persuasion frameworks.
  • Drive a complete landing page strategy for any funnel
  • Learn practically how to build lead magnets and sales pages
  • Learn to integrate payment gateways using a simple coding script provided by Digi Upgrade Institute
  • Understand the science behind a high-converting landing page
  • Practically work on building two pages using our pro accounts (We will provide you with the same) and complete your assignments and tasks
  • You will also learn to build an ebook in less than 10 minutes (That will act as your lead magnet) and then plug it into your funnel/landing pages
  • Run A/B tests to understand which pages convert better
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LinkedIn is an underrated social media platform that drives leads and sales enough to build a powerful personal brand. With this module, you can use LinkedIn to generate leads decisively and effectively to develop business relationships with salespeople, recruiters and entrepreneurs. Basically, with anyone in your professional circle.
Social Media has the power to reach the unreachable. It’s one of the easiest ways to reach the masses as 80% of India’s population has access to the internet and is active on Social Media. In this module, we will help you get your business socially active. You will learn:
  • The basics of all the social media platforms (Facebook, Instagram & Twitter) – Planning, Strategizing, Scheduling, and Promoting
  • Strategy making and creating a monthly calendar to implement the same for your small/medium or big business
  • The best performing content types that are tried and tested with big brands
  • How to set up all platforms, gain followers, and the best means to engage them
  • How non-designers can use different tools and make amazing designs
  • National and international case studies of brands who have aced their social media game through viral content
Instagram has now become a platform that brands just cannot ignore. And we have cracked the code to grow on Instagram exponentially. We have managed to garner more than 4 million followers for 50+ clients, and we want to show you the top strategies that will help your manage Instagram pages of national and international clients.
  • Learn the art of growing followers on the most popular social media channels
  • Optimize and polish your bio
  • Content generation and video making
  • Hashtag, Stories, and Reels mastery
  • Understanding advanced analytics to make informed decisions
One of the most common misconceptions about WordPress is that it is just another blogging platform. That is not the case as WordPress started as a blogging tool; it has evolved into a powerful website builder that can drive in a lot of traffic. The best part about WordPress is that no matter who you are, you can create amazing websites. You can either build great websites for yourself or take up WordPress projects and earn a steady income. Thus, creating a good WordPress website is a valuable skill to acquire in today’s market. Here’s what you learn:
  • How to choose a domain name and why it is important.
  • How to choose the right hosting service for your website.
  • How to install a WordPress blog without the help of any web developer.
  • 10 must-have things you need to set up your WordPress blog.
  • 10 must-have SEO plug-ins for any WordPress blog to increase your SEO ranking.
  • To Customize your website using free or paid themes.
  • How to publish your 1st blog post with the best SEO techniques.
  • How to link your email tool with a WordPress blog to increase your email subscribers.
  • Woocommerce Site Creation, Astra Theme Implementation.
SEO is the most viable and FREE way to understand and reach customers. SEO helps improve a website’s overall searchability and visibility by getting your website to the top of the major search engines. After garnering at least 300,000 unique visitors every year to www.soravjain.com, we have developed a 20-step process to get any blog or website to rank on top of google’s search engine in the least time possible. This module teaches you how to boost traffic to your site by:
  • Know what is important in a technical audit and how to start one yourself.
  • Boosting SEO with Structured Data Markup.
  • Be able to optimize on-page content with the right keywords & page structure.
  • Finding Places to Get Great Links to Your Site.
  • Know how to use JavaScript frameworks to influence technical SEO.
  • Easily create XML sitemaps to help you better understand content & index rates.
  • Being skilled at marking up your content with structured data so it can extract entities.
  • Knowing how to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
  • Learning Link Building Strategies and getting backlinks with over 30+ DA sites without paying.
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  • How do Search Engines work?
    1. Indexing & Crawling Basics
    2. Optimizing Crawl Budget
    3. Intro to SEO
  • Organic Search vs. Paid Search Results
    1. Anatomy of a Search Result (Search Snippet)
    2. What is On-page SEO (Content, Architecture, HTML)?
    3. What is Off-page SEO/Link Building (Social, Content-based, PR)?
  • On-page SEO
    HTML Basics
    1. Web Page Basics: What is HTML, JavaScript,CSS
    2. Basic HTML Tags to create a web page
    3. HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • On-page SEO Elements
    1. Crawling: XML, HTML Sitemaps, Robots.txt
    2. Content Clusters (Creating SEO-based content)
    3. Negative on-page to avoid
  • Technical SEO
    1. URL Architecture
    2. Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
    3. 301 Redirects
  • Mobile SEO
    1. App Store Optimisation
    2. Mobile Websites: Responsive, Adaptive, Dynamic
    3. Optimizing for Voice Search
  • Schema markup
    1. What is Schema & Why is it relevant to SEO.
    2. Schema Types – Micro, JSON-LD
    3. Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
    4. How Schema shows up in SERPs
  • Off-page SEO
    Link Building
    1. What is Link Building
    2. Link Building Tactics
    3. Manual Link Building Process
    4. Link Building Metrics
  • Social SEO
    1. Quora
    2. YouTube Video SEO
    3.Slideshare, Scribd and other Social Channels for SEO
  • Local SEO
    1. What is Local SEO, Pigeon Update
    2. Google My Business, Bing Places
    3. Local Pages on your website
    4. Listings/Citations
  • SEO Audits
    1. What are SEO Audits?
    2. Different Types of SEO Audits
    3. Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
    4. Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
    5. Google Search Console
Facebook is one of the most popular marketing platforms and if you want to target ads to users based on their demographic, location and profile information? Then Facebook Ads is the way to go. This pivotal topic is the center of all social media advertising. In this module you will learn how to:
  • How to create a Facebook ad account
  • Understanding Facebook Ad structure, GST, and billing protocols
  • Understanding Facebook Ad structure, GST, and billing protocols
  • How to bill for Facebook Ads
  • How to bill for Facebook Ads
  • Pixel Integrations & Custom conversion pixel
  • Understanding funnels
  • Creating evergreen retargeting
  • Setting up automated rules
  • Creating customized reports
  • Different types of Ads that work
  • 4 Types of targeting
  • Understanding the custom audience
  • Creating a custom audience basis on URL parameters & basis of Social Media engagement
  • Creating a custom audience basis on URL parameters & basis of Social Media engagement
  • Creating a custom audience basis on URL parameters & basis of Social Media engagement
  • Creating a custom audience basis on URL parameters & basis of Social Media engagement
  • Creating a custom audience basis on URL parameters & basis of Social Media engagement
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Digital Marketing Certifications That Make You Standout

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